What do language, clothes, gestures, hairstyles and visual images have in common? They’re all signs – and their study is called semiotics.
Roland Barthes’ work on structuralism during the 1960s expanded the field of semiotics into the analysis of popular culture, clothes and fashion. Introducing Barthes brilliantly elucidates his earlier work which studied language as a series of signs. Philip Thody and Piero then describe how his later insistence on pleasure, the delights of sexual non-conformity, and the freedom of the reader to...